Maximize Your In-App Advertising Effectiveness
In India, the in−app market is projected to reach 2,685 million in 2024, growing at a CAGR of 10.42% during 2024-2029.
Leverage Meesho to Boost Sales during Festival Season
With over 70% of its customer base originating from tier 2 and tier 3 cities, Meesho has successfully bridged the gap between urban and rural India.
MOCA’s Global Footprint in June
Digital marketing has expanded its wings more than ever in the past few years with the emergence of new technologies. In a dynamic market, staying ahead of the curve is imperative for digital marketers.
Indonesian Fintech Is Thriving
The number of fintech players in Indonesia increased six-fold over the last decade, rising from just 51 active players in 2011 to 334 in 2022, mainly contributed by payment segment.
Harnessing Ramadan Potential in Indonesia: A Guide to Success
Indonesian retail sales surged by 12.2% in April, 5.2% up compared to March, driven by high demand for cultural and recreational goods, household goods, vehicle fuels, as well as vehicle spare parts and accessories.
2023 India Job Market Trends & Insights
The Recruitment & Staffing market worldwide was valued at USD 506 billion. The user engagement experienced dramatically increases with 15-25% of new users applying for jobs on the apps, according to the user acquisition report on the job search category released by MOCA.
The Impact of IPL on Indian Advertising and Gaming
IPL advertising revenue has grown threefold since 2018. Fantasy sports platforms have experienced a 20% increase in user base this season, and it is expected to witness a 20-30% growth in user transactions, mainly contributed by gaming users from tier 2 cities.
Why Brands in Indonesia Should Attach Importance to SnackVideo?
Kwai is a globally recognized internet company with over 1 billion users, ranking No. 2 in the short video category worldwide. n Indonesia, Kwai is the second most downloaded social media app, following TikTok.
How CTV is Revolutionizing Advertising?
According to Adjust data, CTV has great strength in driving potential users through the funnel to down-funnel channels. Research also reveals that people have a much higher ad tolerance when watching TV series, sports, and news.
MOCA India Team Attended Ad:Tech Event
On March 15th, 2023, in New Delhi, the MOCA team is honored to attend the Ad:tech event, one of the top events in the digital advertising industry.