Indonesia’s 50% Fee Cut Excludes Cross-Border Sellers
Indonesia’s June 2026 rule cuts platform fees 50% for verified local sellers only. TikTok Shop’s AHR system also raises SEA compliance stakes.
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Founded in 2012
MOCA is a pioneer in digital marketing for the world’s most vibrant emerging markets.
We specialize in helping global brands build long-term authority through authentic influencer collaborations and achieve rapid growth through data-driven performance marketing.
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The Pulse of MOCA
Industry deep-dives, event highlights, and company milestones.
Q1 2026 Social Ad Pricing: The K-Shaped Split
Q1 2026 social ad pricing diverged: Meta CPM up 12%, Google search up 19%, TikTok up 11%, YouTube down 21%. How to reweight cross-border budgets.
TikTok’s Search Pivot Reshapes SEA Brand Playbook
TikTok Shop AHR rules, Indonesia under-16 ban, and Search Hubs reshape SEA brand playbooks. Search-driven briefs replace volume-buying tactics.
World Cup 2026: SEA & India Second Screen Strategy
FIFA locked all 16 World Cup sponsorships. TikTok is the preferred platform. India rights down 65%. How SEA brands win the second screen.
TikTok Shop Rule Change: Search-First Content Wins in SEA
TikTok Shop’s search volume up 40% YoY. 79% of Gen Z distrust algorithm-fed content. New compliance rules across SEA clear space for trust-first brand builders.
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