From Followers to Buyers: Influencers Fuel E-Commerce’s Dynamic Shift
Videos have become an integral part of the consumer shopping journey, influencing online shoppers from discovery and research to the final purchase decision.
Diwali Shopping Trends 2024: Influencers Drive Purchase
Micro-influencers are proving to be as effective as macro-influencers in driving festive purchases.
Maximizing Brand Impact: The Influence of Marketing This Festive Season
Nearly 50% Indian respondents intend to spend more this festive season
Micro and Nano Influencers Redefining Marketing in Southeast Asia
The market’s expansion is further supported by the growing reliance on influencers for product recommendations and lifestyle insights.
MOCA Wows at ChinaJoy 2024
The gaming industry remains lucrative, despite global economic downturns.
Nano Influencers: Unveiling the Rising Stars of Marketing’s Future
Nearly 70% of brands are planning to primarily utilize nano and micro influencers in 2024.
The Evolution of Influencer Marketing in the Creator Economy
In the last three to five years, the Indian influencer market has experienced significant growth, with individual creator growth exceeding 115% annually.
Harness Influencer Marketing to Drive Performance
46% consumers said that they are more likely to buy fashion products, followed by beauty and personal care products, home goods, electronics, and food and beverage from social commerce platform.
SEA Influencer Marketing : A Game-Changer for E-commerce
Influencer marketing is projected to directly contribute around $11 billion of NMV in SEA by 2023 . By 2028, influencer marketing sales contribution will increase by 13% to 17%.
MOCA Triumphs at ad:tech India
Amidst an overwhelming turnout at ad:tech India, we would like to extend our sincere appreciation to the clients, partners, publishers and other visitors, who took the time to visit MOCA booth …