IPL advertising revenue has grown threefold since 2018. Fantasy sports platforms have experienced a 20% increase in user base this season, and it is expected to witness a 20-30% growth in user transactions, mainly contributed by gaming users from tier 2 cities.
Kwai is a globally recognized internet company with over 1 billion users, ranking No. 2 in the short video category worldwide. n Indonesia, Kwai is the second most downloaded social media app, following TikTok.
Toyota, the global leader in auto sales for three consecutive years, launched the All New Agya for the Southeast Asian market in Indonesia on March 10th, 2023.
According to Adjust data, CTV has great strength in driving potential users through the funnel to down-funnel channels. Research also reveals that people have a much higher ad tolerance when watching TV series, sports, and news.
On March 15th, 2023, in New Delhi, the MOCA team is honored to attend the Ad:tech event, one of the top events in the digital advertising industry.
The data of Interactive Advertising Bureau shows it is estimated 73% media buyers and advertisers are shifting their budgets away from linear TV to CTV and OTT. According to IAB, CTV is expected to lead 2023 digital media spending with 14.4% YoY growth. In India, by 2027, brands will spend $395 million on CTV advertising.
As the debate about artificial intelligence (AI) rages on, a new question has emerged: What does generative AI mean for branding and marketing?
Southeast Asia is one of the world’s fastest-growing regions, with a population expected to reach 1.7 billion by 2022.
Indonesia’s increasing income and wealth, looseness, and flexibility of financial policy contribute to the growth of personal loans.
With the surge in popularity of gaming in the past few years, Accenture, claimed this year that the value of the gaming industry now surpasses $300 bn globally.
