The Evolution of Influencer Marketing in the Creator Economy
In the last three to five years, the Indian influencer market has experienced significant growth, with individual creator growth exceeding 115% annually.
In the last three to five years, the Indian influencer market has experienced significant growth, with individual creator growth exceeding 115% annually.
46% consumers said that they are more likely to buy fashion products, followed by beauty and personal care products, home goods, electronics, and food and beverage from social commerce platform.
India online gaming is the second-largest gaming market globally, mainly driven by increasing interest in RMG among tier 2 and tier 3 audiences.
Influencer marketing is projected to directly contribute around $11 billion of NMV in SEA by 2023 . By 2028, influencer marketing sales contribution will increase by 13% to 17%.
The Indian advertising sector emerged as a beacon of optimism in 2023, boasting the fastest growth rate among large economies.
Amidst an overwhelming turnout at ad:tech India, we would like to extend our sincere appreciation to the clients, partners, publishers and other visitors, who took the time to visit MOCA booth …
A striking 83.8% stated that the quality of customers acquired through influencer marketing is better than that of other marketing channels.
The global influencer marketing market size has more than tripled since 2019. In 2024, the market was estimated to reach a record of $24 billion
MOCA built strategic partnership with major global TV manufactures and TV OS, to provide CPI based user acquisition solution on CTV.
MOCA and Reddit have built strategic partnership, to help advertisers to scale up user base and acquire users more cost effectively with content driven ads.