The 9th edition of IAS, India’s top-tier networking event, took place from October 11 to 12, 2023. At MOCA booth, team had in-depth discussions with numerous visitors from various industries to explore collaboration opportunities, focusing on OEM, CTV, influencer, branding, and app installation.
The data of Interactive Advertising Bureau shows it is estimated 73% media buyers and advertisers are shifting their budgets away from linear TV to CTV and OTT. According to IAB, CTV is expected to lead 2023 digital media spending with 14.4% YoY growth. In India, by 2027, brands will spend $395 million on CTV advertising.
MOCA is honored to announce its official partnership with MangaToon and NovelToon. MangaToon and NovelToon are Indonesia and Vietnam’s top apps for quadratic fiction and comics and have gained popularity among generation Z in Southeast Asia, Europe, and South American regions.
Globally there has been a surge in the number of smartphone users, in Asia-Pacific alone for example the number of users has increased significantly from about 800 million in 2014 to more than 1,400 million in 2019. The number of smartphone users in India that was estimated to reach over 748 million in 2020 (Statista.com), has already crossed the 500million mark reaching a penetration rate of 54%, with an estimate to reach 96% by 2040.
The pandemic times have made the world adopt digital equipment at a faster pace to sustain businesses in such unprecedented times.
In an exclusive interaction, Vishal Singh, India GM and Global Commercials VP, MOCA Technology, speaks about the adoption of OEMs (Original Equipment Manufacturers) app stores in India, where the APP economy is headed, how MOCA helps in-mobile app advertising marketers and how advertisers can maximize their ROI with in-app ads.
