2024 Influencer Market Landscape
The global influencer marketing market size has more than tripled since 2019. In 2024, the market was estimated to reach a record of $24 billion
Indonesia’s Influencer Marketing Boom: $19B in 2023, Projected $30B by 2027
Short-form videos have emerged as the favored content type among Indonesian users.
The Growth Impact of Influencer Marketing
Social media influencers have a greater impact compared to product reviews on e-commerce websites.