In an exclusive interaction, Vishal Singh, India GM and Global Commercials VP, MOCA Technology, speaks about the adoption of OEMs (Original Equipment Manufacturers) app stores in India, where the APP economy is headed, how MOCA helps in-mobile app advertising marketers and how advertisers can maximize their ROI with in-app ads.
Indonesia OTT market is experiencing a constant rise. It is due to significant demand for this OTT services. Chocodrink saw this momentum and partnered with Moca Technology to run their campaign in the rising popularity of OTT platforms such as WeTV and IQIYI
Transitioning into a digitally transformed ecosystem, advertisers need to enable a seamless experience and build trust with consumers and brands. Creating the right visibility and metrics to monitor and improve this experience., as it’s the key to the transformation journey.
The pandemic has reset many marketing and consumption trends that are here to stay. Much has been talked about the ‘New Normal; while a lot has already changed to an inconceivable extend, it is of paramount importance that we swiftly adapt to befit in the idea of our new realities to readjust to the ‘New Normal’.
It takes courage to admit you made a mistake, more so to do it in public in front of one’s peers, but if we don’t do it, we don’t make progress.
In the past 6 months of 2019, the global mobile application market has many changes beneath the surface.
Myanmar is unique, compared with other countries’ mobile application markets. There hasn’t been an app store that dominates the market yet. Some of the users may choose Google Play.
With Christmas and New Year to cash in on, December is usually a busy – and profitable – month for the advertising sector. But this December is likely to be a dull one.
The advertising industry is staring at a business loss of around Rs 2,000 crore in the year’s best quarter as demonetization takes a toll on consumer demand.
Indian Companies Nearly Double The Spend On Mobile Advertisements to Rs 300 crore
2014-1-22 16:06:35
