MOCA’s Global Footprint in June
Digital marketing has expanded its wings more than ever in the past few years with the emergence of new technologies. In a dynamic market, staying ahead of the curve is imperative for digital marketers.
2023 India Job Market Trends & Insights
The Recruitment & Staffing market worldwide was valued at USD 506 billion. The user engagement experienced dramatically increases with 15-25% of new users applying for jobs on the apps, according to the user acquisition report on the job search category released by MOCA.
MOCA India Team Attended Ad:Tech Event
On March 15th, 2023, in New Delhi, the MOCA team is honored to attend the Ad:tech event, one of the top events in the digital advertising industry.
The Rise of CTV Advertising in India
The data of Interactive Advertising Bureau shows it is estimated 73% media buyers and advertisers are shifting their budgets away from linear TV to CTV and OTT. According to IAB, CTV is expected to lead 2023 digital media spending with 14.4% YoY growth. In India, by 2027, brands will spend $395 million on CTV advertising.
How has the Adoption of Digital Advertising Helped Gaming Industry to Grow In India?
With the surge in popularity of gaming in the past few years, Accenture, claimed this year that the value of the gaming industry now surpasses $300 bn globally.
Influencer Marketing Expected To Expand At A Rapid Clip In India
The Indian influencer marketing industry reached a whopping revenue of 900 cr in 2021 with 40% growth & its expected to increase to Rs 1,200-1,300 cr in 2022.
Why Influencer Marketing has become popular in Southeast Asia?
Influencer marketing is one of the fastest-growing areas of digital marketing estimated to reach $2.59 billion by 2024, quadrupling its value within five years.
Russian-Ukraine crisis: Impact on the Indian Markets & Digital Media
With the Russia-Ukraine crisis set to impact global trade flows severely, India’s exporting community is keeping a close tab on the evolving situation.
Beyond the content boom: The future looks bright for the passion economy as it revolutionizes the marketing landscape
A software-facilitated economy that allows creators to earn revenue from their creations. That’s the modern-day creator’s economy. Simply put, an economy created by self-employed creators such as artists, bloggers, musicians, writers, etc, who follow their passion, showcase it on online platforms such as Youtube, Tiktok, Instagram, Facebook, Twitter and so on, build a following for their skill and gradually monetise that skill to become a brand in themselves. Explains why it is often also termed as the passion economy.
Metaverse: In the hottest new marketplace, only marketing can be virtual, not the claims
Consumer studies show that the modern-day buyer is terribly bored of brands blowing their own trumpet through static web displays and pop-up ads, and craves rich immersive experiences in which he/she can participate and decide. Metaverse offers such an experience in 3D and even 4D.