2024 State of eCommerce App Marketing
For iOS, this conversion rate peaks at 10% during peak seasons. However, once users make that first purchase, nearly 60% go on to make at least one more.
How App Retention strategies help brands, increase their user base in the competitive landscape of mobile marketing
The number of smartphone users in India which was estimated to reach over 748 million in 2020 (Statista.com), has already crossed the 500million mark reaching a penetration rate of 54%, with an estimate to reach 96% by 2040.
Passionate in Marketing in conversation with Mr. Vishal Singh, India GM & Global Commercial VP at Moca Technology Limited
Passionate in Marketing caught up with Mr. Vishal Singh to discuss about how App Retention strategies help brands to increase their user base in the competitive landscape of mobile marketing.
Winter Olympics 2022: A boon for marketers
The Beijing Winter Olympics kicked off on February 4 and will wind up on the 20th. Olympics offers a powerful platform for brands to engage with consumers with greater opportunities for brand awareness to a global audience. The spirit of the games also aligns with 360-degree brand marketing missions that support athletes and competition with human progress.
How Mobile marketing can cater to the advertising changes in the post-Covid era
The pandemic has reset many marketing and consumption trends that are here to stay. Much has been talked about the ‘New Normal; while a lot has already changed to an inconceivable extend, it is of paramount importance that we swiftly adapt to befit in the idea of our new realities to readjust to the ‘New Normal’.
Moca Technology became the official member of the Mobile Marketing Association
Moca Technology became the official member of the Mobile Marketing Association (MMA) APAC region recently.
MOCA is granted “2019 Beluga Award Outstanding Marketing Solution Provider Out of China”
MOCA is thrilled to be awarded the “2019 Beluga Award Outstanding Marketing Solution Provider Out of China” in the Global Traffic Conference summit on October 25th, 2019.
Indian Companies Nearly Double The Spend On Mobile Advertisements to Rs 300 crore
Indian Companies Nearly Double The Spend On Mobile Advertisements to Rs 300 crore
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