From Living Rooms to Ad Platforms，How India’s Smart TV Boom Is Transforming CTV Ads
Ad-supported streaming TV grows opens up more opportunities for advertisers to connect with engaged audiences across ad inventory
Maximize Your In-App Advertising Effectiveness
In India, the in−app market is projected to reach 2,685 million in 2024, growing at a CAGR of 10.42% during 2024-2029.
Diwali Shopping Trends 2024: Influencers Drive Purchase
Micro-influencers are proving to be as effective as macro-influencers in driving festive purchases.
2024 State of eCommerce App Marketing
For iOS, this conversion rate peaks at 10% during peak seasons. However, once users make that first purchase, nearly 60% go on to make at least one more.
Unveiling 2024 Indian Advertising Landscape
The Indian advertising sector emerged as a beacon of optimism in 2023, boasting the fastest growth rate among large economies.
Harness CTV & OTT to Peak Performance
Smart TVs bring OTT to the largest screen in the house, claiming one-third of all OTT viewing hours, approximately 3 billion every month.
Unveiling Opportunities in India’s Thriving Digital Economy
India B2C market is anticipated to witness a sixfold increase by 2030, driven by increased penetration in smaller towns and cities
2023 Global Gaming Apps Growth Overview
In India, the number of mobile gamers skyrocketed to over 193 million in 2022, and is expected to hit 209 million by the end of 2023.
Harness the ICC World Cup 2023 to Battle for Consumers’ Mind
In term of CTV impressions, India stood out as one of the fastest growing market globally, with 369% impressions increasing year over year.
Beyond the content boom: The future looks bright for the passion economy as it revolutionizes the marketing landscape
A software-facilitated economy that allows creators to earn revenue from their creations. That’s the modern-day creator’s economy. Simply put, an economy created by self-employed creators such as artists, bloggers, musicians, writers, etc, who follow their passion, showcase it on online platforms such as Youtube, Tiktok, Instagram, Facebook, Twitter and so on, build a following for their skill and gradually monetise that skill to become a brand in themselves. Explains why it is often also termed as the passion economy.