2024 State of eCommerce App Marketing
For iOS, this conversion rate peaks at 10% during peak seasons. However, once users make that first purchase, nearly 60% go on to make at least one more.
RMG Driving India Online Gaming Market
India online gaming is the second-largest gaming market globally, mainly driven by increasing interest in RMG among tier 2 and tier 3 audiences.
Unveiling 2024 Indian Advertising Landscape
The Indian advertising sector emerged as a beacon of optimism in 2023, boasting the fastest growth rate among large economies.
MOCA Triumphs at ad:tech India
Amidst an overwhelming turnout at ad:tech India, we would like to extend our sincere appreciation to the clients, partners, publishers and other visitors, who took the time to visit MOCA booth …
2024 Influencer Market Landscape
The global influencer marketing market size has more than tripled since 2019. In 2024, the market was estimated to reach a record of $24 billion
Harness CTV & OTT to Peak Performance
Smart TVs bring OTT to the largest screen in the house, claiming one-third of all OTT viewing hours, approximately 3 billion every month.
Unveiling Opportunities in India’s Thriving Digital Economy
India B2C market is anticipated to witness a sixfold increase by 2030, driven by increased penetration in smaller towns and cities
2023 Global Gaming Apps Growth Overview
In India, the number of mobile gamers skyrocketed to over 193 million in 2022, and is expected to hit 209 million by the end of 2023.
Leverage Meesho to Boost Sales during Festival Season
With over 70% of its customer base originating from tier 2 and tier 3 cities, Meesho has successfully bridged the gap between urban and rural India.
Harness the ICC World Cup 2023 to Battle for Consumers’ Mind
In term of CTV impressions, India stood out as one of the fastest growing market globally, with 369% impressions increasing year over year.