From Living Rooms to Ad Platforms，How India’s Smart TV Boom Is Transforming CTV Ads
Ad-supported streaming TV grows opens up more opportunities for advertisers to connect with engaged audiences across ad inventory
Maximize Your In-App Advertising Effectiveness
In India, the in−app market is projected to reach 2,685 million in 2024, growing at a CAGR of 10.42% during 2024-2029.
Diwali Shopping Trends 2024: Influencers Drive Purchase
Micro-influencers are proving to be as effective as macro-influencers in driving festive purchases.
Hybrid Monetization: Leading Global Gaming Trends
More games in the current market are adopting flexible hybrid models, such as a 60% IAA and 40% IAP split
2024 State of eCommerce App Marketing
For iOS, this conversion rate peaks at 10% during peak seasons. However, once users make that first purchase, nearly 60% go on to make at least one more.
RMG Driving India Online Gaming Market
India online gaming is the second-largest gaming market globally, mainly driven by increasing interest in RMG among tier 2 and tier 3 audiences.
Unveiling 2024 Indian Advertising Landscape
The Indian advertising sector emerged as a beacon of optimism in 2023, boasting the fastest growth rate among large economies.
MOCA Triumphs at ad:tech India
Amidst an overwhelming turnout at ad:tech India, we would like to extend our sincere appreciation to the clients, partners, publishers and other visitors, who took the time to visit MOCA booth …
2024 Influencer Market Landscape
The global influencer marketing market size has more than tripled since 2019. In 2024, the market was estimated to reach a record of $24 billion
Harness CTV & OTT to Peak Performance
Smart TVs bring OTT to the largest screen in the house, claiming one-third of all OTT viewing hours, approximately 3 billion every month.