Category: E-commerce

2024 State of eCommerce App Marketing

For iOS, this conversion rate peaks at 10% during peak seasons. However, once users make that first purchase, nearly 60% go on to make at least one more.

E-commerce / Influencer Marketing

Harness Influencer Marketing to Drive Performance

46% consumers said that they are more likely to buy fashion products, followed by beauty and personal care products, home goods, electronics, and food and beverage from social commerce platform.

E-commerce / Indonesia / Influencer Marketing

SEA Influencer Marketing : A Game-Changer for E-commerce

Influencer marketing is projected to directly contribute around $11 billion of NMV in SEA by 2023 . By 2028, influencer marketing sales contribution will increase by 13% to 17%.

Campaigns / E-commerce / Influencer Marketing

The Growth Impact of Influencer Marketing

Social media influencers have a greater impact compared to product reviews on e-commerce websites.

E-commerce / India

Leverage Meesho to Boost Sales during Festival Season

With over 70% of its customer base originating from tier 2 and tier 3 cities, Meesho has successfully bridged the gap between urban and rural India.

CTV / E-commerce

T-commerce, Online Shopping Game-Changer?

The potential for successful T-commerce adoption is with TVs that are connected to a second screen-Mobile. In this scenario, a user who is intrigued by an advertisement on CTV and considering a purchase can proceed with the transaction using mobile phone.

IPL India-Score big with MOCA premium traffic

E-commerce / Gaming / IPL

The Impact of IPL on Indian Advertising and Gaming

IPL advertising revenue has grown threefold since 2018. Fantasy sports platforms have experienced a 20% increase in user base this season, and it is expected to witness a 20-30% growth in user transactions, mainly contributed by gaming users from tier 2 cities.