The shift in the GST rate from 18% on the platform fee or Gross Gaming Revenue (GGR) to 28% on the full face value has indeed posed significant challenges for online skill gaming companies.
Bstation has over 11 million daily active users and 52 million monthly active users across six Southeast Asian countries.
Nearly 70% of brands are planning to primarily utilize nano and micro influencers in 2024.
In the last three to five years, the Indian influencer market has experienced significant growth, with individual creator growth exceeding 115% annually.
46% consumers said that they are more likely to buy fashion products, followed by beauty and personal care products, home goods, electronics, and food and beverage from social commerce platform.
India online gaming is the second-largest gaming market globally, mainly driven by increasing interest in RMG among tier 2 and tier 3 audiences.
Influencer marketing is projected to directly contribute around $11 billion of NMV in SEA by 2023 . By 2028, influencer marketing sales contribution will increase by 13% to 17%.
The Indian advertising sector emerged as a beacon of optimism in 2023, boasting the fastest growth rate among large economies.
Amidst an overwhelming turnout at ad:tech India, we would like to extend our sincere appreciation to the clients, partners, publishers and other visitors, who took the time to visit MOCA booth …
A striking 83.8% stated that the quality of customers acquired through influencer marketing is better than that of other marketing channels.
