Maximizing Brand Impact: The Influence of Marketing This Festive Season
Nearly 50% Indian respondents intend to spend more this festive season
MOCA provides a one-stop advertising solution including app uploading, air preinstall, user acquisition, re-engagement, and brand awareness on OEM app stores.
Powered by KOLPlanet, MOCA enables brands and influencers to maximize the potential of their social influence.
MOCA is partnered with global top-ranking apps and helps advertisers to make innovative formats & combinations for contextualized promotion.
MOCA has in-house DSP, DMP, ADX, and SSP supporting both RTB and PMP. Multis-screen advertising solutions are supported between mobile and TV.
MOCA is a global OEM aggregator and advertising innovator, established in 2012. Focusing on Asian market, MOCA sets local teams in China, India, Indonesia, and Russia provide deep market insights, ensuring impactful advertising solutions tailored to regional needs. MOCA’s expertise extends beyond Asia with services now covering CIS, Latin America, and North Africa. As a global OEM aggregator and advertising innovator, our commitment to innovation ensures clients receive cutting-edge solutions.
MOCA is dedicated to providing a cost effective and customized solution for advertisers to maintain top of mind awareness within their target audience. With keen business sense, MOCA is able to seize the opportunity of the emerging media and take the firm grasp of bonus window on traffic, to help advertisers to take the dividend during new media uptrend.
MOCA is the abbreviation of Mobile Cactus. Cactus symbolizes vitality, bravery, and endurance. It survives in deserts with the extremely harsh conditions while providing the life-saving supplies to whom was passing by. As stands for cactus, MOCA has the adaptability, perseverance, and great love to share and be shared. We seek common ground and partnership to turn a desert to a land of plenty.
MOCA provides one-stop service across all OEM appstores with partners such as Xiaomi, Samsung, Vivo, OPPO, Huawei, Infinix, Tecno, Itel, that covers 80% share of the smartphone market. Service includes app uploading, air preinstall, user acquisitions, and brand awareness, which help to reduce the risk of rejection and control user acquisition and overall cost.
MOCA has partnered with global top-ranking apps in Asia market such as Tiktok, SnackVideo, WeTV, iQiyi, WPS, BeautyPlus, Camera 360, CamScanner, etc , which helps advertisers make innovative formats & combinations for contextualized promotion. The variable solution includes social, sticker, pre-roll video, music, beauty, weather, SMS, etc, which will helps advertisers to stay on top of mind recall of their audiences.
Empowered by the KOLPlanet influencer marketing platform, MOCA leverages advanced algorithms and a vast trove of data, streamlining the process of connecting brands with influential personalities who have the power to shape consumer opinions and drive engagement ensuring maximum impact and business growth.
Nearly 50% Indian respondents intend to spend more this festive season
More games in the current market are adopting flexible hybrid models, such as a 60% IAA and 40% IAP split
The market’s expansion is further supported by the growing reliance on influencers for product recommendations and lifestyle insights.
For iOS, this conversion rate peaks at 10% during peak seasons. However, once users make that first purchase, nearly 60% go on to make at least one more.
The decline of the cable bundle has accelerated the shift towards CTV. By 2027, there will be twice as many AVOD viewers as pay TV viewers.