CTV, the Dominant Force in Advertising
The decline of the cable bundle has accelerated the shift towards CTV. By 2027, there will be twice as many AVOD viewers as pay TV viewers.
MOCA Empowers New OTT Player to Kick Off India Market via CTV
MOCA built strategic partnership with major global TV manufactures and TV OS, to provide CPI based user acquisition solution on CTV.
MOCA Shines Bright at IAS 2023
The 9th edition of IAS, India’s top-tier networking event, took place from October 11 to 12, 2023. At MOCA booth, team had in-depth discussions with numerous visitors from various industries to explore collaboration opportunities, focusing on OEM, CTV, influencer, branding, and app installation.
T-commerce, Online Shopping Game-Changer?
The potential for successful T-commerce adoption is with TVs that are connected to a second screen-Mobile. In this scenario, a user who is intrigued by an advertisement on CTV and considering a purchase can proceed with the transaction using mobile phone.
Rising Trends and Challenges of Indonesia FMCG Market
The FMCG industry is the 4th largest sector in Indonesian economy, with 50% of its market in home, cosmetic and personal care segments, and 31% and 19% in the food and drink market.